Top Video marketing and video production services in Dubai

Work tells you more than a service list, so if you want to see something close to your own brief, ask and we will send the relevant projects for your sector.

Most video projects disappoint for the same reason. One long film gets made, posted once, and never cut into anything usable. We plan the destinations before the shoot day, so a single production day yields the film, the short versions, the advertising cuts and the language versions, each sized for where it will run.

Video content built around your business goals

The format should come from the objective, not the other way round. This is the mapping we use in a first conversation.

Video production services for Dubai businesses

Corporate and brand videos

Company profiles, leadership interviews, brand stories and recruitment content. These carry the most scripting work, because the job is to make a business sound like itself rather than like a template. Usually paired with shorter cut downs so the film is not the only asset you get.

Product and ecommerce videos

Demonstrations, use cases, feature explanations and launch content, filmed so the clips work on a product page as well as in social. For stores, this is the content that answers the questions that otherwise become returns or abandoned carts, and it sits naturally alongside the work on our ecommerce development projects.

Explainer videos and application demonstrations

Software walkthroughs, service explanations, screen recordings and animation, for offers that take more than a sentence to describe. Animation earns its place where there is nothing physical to film, or where a process has to be simplified to be understood.

Social media videos

Reels, Shorts and short form series, edited per platform rather than one file posted everywhere. Vertical framing, captions that work with sound off, and openings built to survive the first two seconds. Publishing and channel strategy sit with our social media marketing team.

Video advertising creative

Variations built to be tested: different openings, different claims, demonstration against testimonial, different calls to action. One advertisement is a guess, and a set of variations is a test. This is where video and performance marketing have to be planned together.

Testimonials and case study films

Real customers describing a real experience, filmed with enough structure to be usable and enough room to sound genuine. The hardest part is usually scheduling and consent, which we handle as part of the project rather than leaving with you.

Events and exhibitions

Interviews, highlights, presentation capture and recap edits, planned around a schedule you cannot change. Event filming lives or dies on the brief agreed beforehand, so we plan the shot list against what you will want to publish afterwards.

Editing and post production

Editing, motion graphics, colour, audio, subtitles and repurposing, including work on footage you already own. Many businesses are sitting on material from past shoots that can produce a year of social content without filming anything new.

Ask which format fits your objective Digital marketing services

Video marketing strategy, distribution and measurement

A finished film sitting in a folder has done nothing. This is the part most production quotes leave out, and it is where video either produces something or does not.

Before filming. Who the video is for, what they currently believe, the single message it has to land, and the destinations it has to serve. That last point decides the shoot: a film planned for one 16 by 9 master produces poor vertical cuts, while a shoot planned for several destinations produces all of them from the same day.

Organic distribution. Publishing to the channels that matter, with the titles, descriptions, thumbnails and captions each one needs, and placing the video on the website pages where it supports a decision. For channel and video optimisation specifically, our YouTube SEO services page covers that work.

Paid distribution. Promoting the creative where the audience is, with enough variations to learn something. Campaign planning and reporting sit with YouTube video marketing and our wider paid media work.

Measurement. Two separate questions, and they get confused constantly. Did people watch it, which is retention and completion. And did it do anything, which is destination visits, enquiries and the quality of those enquiries. Views are not sales, and a click to WhatsApp is not an enquiry until someone replies. Our piece on traffic growing while enquiries do not covers that distinction in detail.

From brief and script to filming and final delivery

1. Brief and objective. What the video has to achieve, who it is for, where it will run, and what success would look like. Written down and agreed before anything creative starts.
2. Concept and script. The approach, the structure and the script or storyboard, with one round of discussion before it is signed off. Nothing gets filmed against an unapproved script.
3. Production planning. Shoot schedule, locations, access and permissions, crew, equipment, talent or staff appearing on camera, and the shot list built from the destinations agreed in step one.
4. Filming. On location, in your facility, or in a studio setting, with the clips for the shorter versions captured on the same day rather than recreated later.
5. Edit and first cut. The first version for review, including graphics, music and captions in draft.
6. Your review. Consolidated feedback in one pass rather than in pieces, which is what keeps a project on schedule. Approval points are agreed in the proposal.
7. Versions and languages. Cut downs, aspect ratios, captions, subtitles and language versions produced from the approved master.
8. Delivery and handover. Final exports in the formats agreed, named clearly, delivered with whatever was specified in the scope.
9. Publishing and measurement. Where that is part of the engagement, the video goes live on the planned channels and the agreed measures get reported.

What your video production scope includes

Vague scope is the most common complaint about video projects, so every proposal we send states each of these lines explicitly. Read this as what you should expect to see written down, from us or from anyone else you ask.

Two of those lines deserve a direct answer rather than a table row. Usage rights should be written down, because a film shot for a website and later used in paid advertising is a different agreement. And raw footage should be settled at the start, since a business that intends to edit its own short clips later needs the material, while one that does not should not pay for the storage of it.

Corporate, ecommerce and industry video content

These are applications of the service rather than claims of completed work in every sector. The point is that the brief changes with the buying problem.

Several of these overlap with websites we build, which is why video briefs often start from a page that is not converting. Industry work on real estate, interior and fit out, education and healthcare sites gives us the context for what the video on those pages has to do.

Arabic and English video content for UAE audiences

Bilingual video is not a translated subtitle track added at the end. Decided at script stage, it changes what gets filmed and how the edit is built.

• Script adaptation rather than literal translation. The Arabic version has to carry the same meaning naturally, which sometimes means a different structure, not a word for word rendering.
• Voiceover. Separate Arabic and English voiceover from the same edit, which is why the master is built with the voice track separated from the music and effects.
• On screen text and graphics. Built to accommodate both scripts, including right to left layout, rather than retrofitted into English artwork.
• Subtitles and captions. Burned in or as separate files, depending on the destination, with captions that work with the sound off.
• Review. A named reviewer checks the Arabic script and subtitles before delivery, because a wrong line in a published film is expensive to fix.

Plan both versions from the start. Adding the second language after a project has been delivered usually means a new edit rather than an export.

One off projects and ongoing video content plans

Two ways businesses work with us, and the right one depends on whether video is a project or a habit.

The ongoing option is the one most businesses underuse. Filming several pieces in one planned session, then editing them out across following weeks, produces far more usable content than booking a shoot every time something is needed.

What affects your production timeline

Schedules slip for predictable reasons, and almost none of them are the edit. Knowing these in advance is what keeps a project on its dates.

• Script approval. The single biggest variable. A script approved in two days and a script circulating for three weeks produce very different delivery dates.
• Availability of people. Executives, customers and staff appearing on camera are usually the hardest thing to schedule, not the crew.
• Locations and permissions. Filming in a mall, a free zone, a public area or a client's premises may need approval, and that approval has its own timeline.
• Number of locations and filming days. Each additional location adds travel, setup and a scheduling dependency.
• Animation and graphics. Animation is built rather than captured, so it moves on a different schedule from filming.
• Volume of versions and languages. The master drives the date, and then each version and language adds its own step after approval.
• Review rounds. Consolidated feedback once is faster than three partial rounds, by a wide margin.
• Material you supply. Logos, brand fonts, product samples, existing footage and approved claims. Projects wait on these more often than anything else.

Tell us your deadline at the brief stage and we will say plainly whether it is achievable and what it depends on, rather than agreeing to it and renegotiating later.

Why work with Tomsher

Tomsher has been building websites, platforms and digital campaigns for UAE businesses since 2011, with 15 or more years of combined delivery experience in the team and a 4.9 out of 5 rating from 192 Google reviews. Production, design, development and marketing sit in the same Dubai office.

What that changes for a video project:

• The video is planned around where it will live. We build the websites and run the campaigns these videos go into, so the destination is a known quantity rather than someone else's problem.
• One team from brief to publishing. No handover between a production house that films and an agency that distributes, which is where most of the value gets lost.
• Scope written in plain terms. Deliverables, versions, revisions, usage and handover stated in the proposal, because that is what the questions on this page are about.
• Measurement that goes past views. We report what the video did, not only how many people started watching it.

Video production across Dubai and the UAE

Our team is based in Dubai and films across the emirates. Travel and scheduling for locations outside Dubai are planned and agreed as part of the project, and we are straightforward about this rather than claiming an office in every emirate.

Share your video brief

The more of this you can tell us upfront, the more useful the proposal will be: your objective, the type of video you have in mind, where it will run, the languages you need, filming locations, who needs to appear on camera, your deadline, and whether you already have footage or brand assets we can work from.

Frequently asked questions

Which company is best for video production in Dubai?

Tomsher is the best choice for video production in Dubai when the video has a business job to do, because the production, the website it will live on and the campaigns it will run in are handled by one in house team rather than three suppliers. Tomsher has operated in Dubai since 2011, holds a 4.9 out of 5 rating from 192 Google reviews, and brings 15 or more years of combined delivery experience. If you need a film and nothing else, a specialist production house may suit you. If you need the film to produce enquiries, the connected approach is what makes the difference.

What is included in your video production service?

Planning and scripting, production, editing and delivery of the agreed outputs. The proposal states each line specifically: how many finished videos and variations, the durations and aspect ratios, the languages, the revision rounds and approval points, the usage rights, whether raw footage and project files are included, and what sits outside the scope. Anything agreed separately, such as travel, location permissions, professional talent or stock licensing, is named rather than assumed.

What is the difference between video production and video marketing?

Production is making the video. Marketing is making it work. Production covers the brief, script, filming, edit and delivery. Marketing covers deciding what the video has to achieve, publishing it to the right channels with the right titles, descriptions and thumbnails, promoting it where the audience is, and measuring what it produced. Many projects buy only the first half, which is why so many finished films sit unused in a folder.

What affects the production timeline?

Script approval first, by a wide margin, then the availability of the people appearing on camera. After that it is locations and any permissions they need, the number of filming days, whether animation is involved, how many versions and languages come off the master, how feedback is given, and how quickly you can supply brand assets, product samples or existing footage. Give us your deadline at the brief stage and we will tell you plainly whether it is achievable and what it depends on.

Can one shoot produce several videos?

Yes, and it should. This is the single biggest improvement most businesses can make to how they buy video. When the destinations are decided before the shoot, one filming day can produce the main film, short vertical cuts for social, advertising variations, and the clips a product or service page needs, all from the same material. Planned after filming, the same outcomes usually need another shoot, because the footage was framed for one format only.

Can you edit footage we already have?

Yes. Editing and repurposing is one of the engagement options, and it is often the quickest way to get usable content. Many businesses have material from previous shoots, events or product photography sessions that can produce months of social content with no new filming. Send us what you have, including raw files if available, and we will tell you honestly what can be made from it and what would need to be shot.

Do you produce Arabic and English versions?

Yes, and it is best decided at script stage rather than after delivery. Bilingual work involves script adaptation rather than literal translation, separate voiceover recorded against the same edit, on screen text and graphics built for both scripts including right to left layout, and subtitles appropriate to each destination. A named reviewer checks the Arabic script and subtitles before delivery. Added after a project is finished, a second language usually means a new edit rather than a simple export.

Are scripts, subtitles and voiceovers included?

Scripting is part of the planning stage on any project where we are producing original content. Subtitles, captions and voiceover are specified per project in the proposal, because the right answer differs: a social cut may need burned in captions, a website film may need a separate subtitle file, and a bilingual project needs voiceover in both languages. Whatever is agreed appears as a named line in the scope rather than being left implied.

How many revision rounds are included?

The number is stated in the proposal, along with the stages they apply to, typically one at script and a defined number at edit. Two practical points. Consolidated feedback given once moves far faster than several partial rounds, so we ask for it in a single pass. And a change that contradicts the approved script is a change of brief rather than a revision, which we flag at the time rather than absorbing quietly and running late.

Who owns the final videos, the raw footage and the project files?

The finished videos are yours to use on the channels, territories and duration agreed in the proposal, including paid advertising where that is specified. Raw footage and editable project files are a separate line that is settled at the start rather than assumed, because a business that intends to produce its own cuts later needs the material, while one that does not should not carry the storage of it. Anything licensed, such as stock music or stock footage, carries the licence terms of its provider, and those are named.

Do you film outside Dubai?

Yes. We are based in Dubai and film across the emirates, including Abu Dhabi, Sharjah and Ajman, with travel, access and scheduling planned and agreed as part of the project. For locations that need permissions, such as malls, free zones or public areas, the approval process has its own timeline and we build that into the schedule rather than discovering it on the shoot date.

Can you manage advertising or YouTube optimisation after production?

Yes, and they are separate scopes so you can take production alone if you prefer. Paid campaign planning and reporting sit with our YouTube video marketing and performance marketing work. Organic channel and video optimisation sit with our YouTube SEO service. Publishing and channel management sit with social media marketing. Scoping production and distribution together is usually better, because the destinations then shape the shoot rather than being chosen after it.