We are seeking a passionate and experienced SEO Analyst to join our digital marketing team. This role is perfect for professionals with a solid understanding of SEO, who are skilled in implementing strategies to improve organic visibility, traffic, and conversions. You will be responsible for optimizing multiple websites at once, ensuring that each site performs at its best across search engines.

Key Responsibilities:

• SEO Strategy Development: Create and execute SEO strategies to improve organic search rankings, traffic, and conversions across multiple sites.
• Search Engine Algorithms & Ranking Factors: Stay updated with search engine algorithms and ranking factors, using this knowledge to adjust SEO strategies effectively.
• SEO Tools Proficiency: Utilize tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for performance tracking, keyword analysis, and competitive research.
• Local & Multilingual SEO: Manage and optimize local SEO and multilingual websites to improve visibility in region-specific search results.
• Content Optimization: Develop and optimize unique, high-quality, and SEO-friendly content for web pages.
• AEO & AI Search Optimization: Optimize website content for Answer Engine Optimization (AEO) and emerging AI-driven search experiences
• Platform Familiarity: Work with platforms like WordPress, Shopify, Laravel, and MERN stack to ensure SEO best practices are adhered to.
• Social Media & SEO Synergy: Develop integrated SEO and social media strategies to increase website traffic and brand awareness.
• Data Analysis & Conversion Rate Optimization (CRO): Monitor key performance indicators (KPIs) like traffic, conversion rates, and sales using tools like Google Analytics and other internal systems.
• Backlink Acquisition: Develop strategies to acquire high-quality backlinks and improve domain authority.
• Stay Updated on SEO Trends: Keep up with SEO trends, algorithm updates, and best practices to continuously improve website optimization.

Qualifications:

• 3-6 years of experience as an SEO Analyst in a digital marketing company
• Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO tools.
• Experience integrating tools into SEO workflows for content optimization and site performance.
• Familiarity with local SEO, multilingual SEO, and backlink acquisition.
• Hands-on experience with WordPress, Shopify, Laravel, and MERN stack websites.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and as part of a collaborative team.
• Understanding of PPC and its relationship with SEO for campaign optimization.