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Global Diary Company Website

Leading provider of organic dairy products worldwide.
Arla Foods Middle East is one of the largest suppliers of organic dairy products. With over 30 years of experience, Arla has established itself as a prominent leader in the industry, focusing on the production of high-quality dairy products made from natural ingredients.

Client : Arla Middle East

Service : UI/UX Design

Industry : F&B

View : Website

About the project

Introducing a new section with a specific emphasis on the baby food sector.
Arla recognizes the necessity of implementing a new section on their website: Arla Baby&Me. It caters to the unique needs of parents and caregivers, offering a seamless and informative experience related to baby care and nutrition. The primary objective of this addition is to present users with valuable information about the products in an attractive and user-friendly manner. It also underscores Arla's dedication to serving the baby food industry.

Arla Baby&Me provides personalized content and insights tailored to each stage of a baby's development, from pregnancy through early childhood. The application includes a dedicated section offering expert advice on baby nutrition, featuring Arla's high-quality dairy products. A specialized page is dedicated to Arla's baby food products, providing detailed information about ingredients, nutritional values, and usage recommendations. The application boasts an all-inclusive segment with articles covering a range of topics, including baby care, pregnancy, and more. It also showcases a wide array of recipes for both the mother and baby.

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Creating an engaging and informative experience for users.
We collaborated closely with Arla to gain insights into their brand identity, target audience, and specific requirements. Upon gaining a more profound understanding, we created an aesthetically pleasing and user-friendly design using Optimizely. We gave precedence to the user interface, crafting an intuitive navigation system. Subsequently, we fine-tuned the pages for compatibility across all devices. This dynamic strategy streamlined access to comprehensive product details and pertinent content on motherhood, resulting in a compelling and informative user experience.