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With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube and only pay when they show interest. YouTube Ads can help you connect with people who are interested in what you have to offer. From sports fans to fashionistas, and everyone in between, people come to YouTube for the content they love. The audience based on the their interests, their habits, and what they’re planning to purchase. Customer only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad.
In Video campaigns using different ad formats to engage customers in different ways on YouTube and across video partner sites. While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings). Available video ad formats include:
Skippable in-stream ads
Non-skippable in-stream ads
Video discovery ads
Bumper ads
Outstream ads
Masthead ads
Use skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners. Skippable in-stream ads play before, during, or after other videos and user can skip ad after 5 seconds.
Use non-skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners and you want viewers to see the entire message without skipping your video. Non-skippable in-stream ads are 15 seconds (or shorter) and play before, during, or after other videos. Viewers don't have the option to skip the ad.
Use video discovery ads to promote video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. Video discovery ads consist of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube watch or channel page.
Use bumper ads when you want to reach viewers broadly with a short, memorable message. Bumper ads are 6 seconds (or shorter) and play before, during, or after another video. Viewers don't have the option to skip the ad. Bumper ads appear on YouTube videos and across websites and apps running on Google video partners.
Use outstream ads when you want to expand the reach of your video ads on mobile, helping you reach more customers. Outstream ads begin playing with the sound off. Viewers can tap the ad to unmute the video. Outstream ads are designed to increase your video reach at an efficient cost. Outstream ads are mobile-only ads and only appear on websites and apps running on Google video partners. Outstream ads aren't available on YouTube. Outstream ads can run across a variety of different mobile placements. For mobile web placements, outstream ads appear in banners. In mobile apps, outstream ads appear in banners, interstitials, in-feed, native, as well as in both portrait and fullscreen modes.
Advertise your product or service on online with pay per click (PPC) search ads, the text ads will appear on Google when customer is searching some keywords. Google PPC Ads are the most popular PPC advertising platform in the world. Paid Search Campaigns is the most effective way to grow your business with low cost and successful to get the right customers.
Google Display Ads are appearing on Google Display Network (GDN) which help you to promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.
Shopping campaigns help you promote your products by giving users detailed information about what you're selling before they even click your ad. Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You’ll only pay when they click through to your website or view your local inventory.
Google App campaign ads use machine learning to optimize your campaign to reach the right users at the right time. With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more. Google campaign technology will optimize your App ads to reach the audience most interested in apps like yours.
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